La Caixa, BBVA and Bank of Saba dell, the institutions most active in social networks Spanish banks leading the ranking of the most active in social networks, according to a study by the NCA, the Social Media Search (Somas) audience measurement tool of social networks and blogs.
NCA Research shows that the three companies will follow, in terms of visibility in the social network, Caja Madrid and the Bank Scamander. According to the authors of this study, draw attention to the case of Box Spain, the Popular Bank and Bank Reverend, which only produce movement in social media like Facebook?
According to the Director of Social Strategy and Digital Marketing NCA, Rafael Bonnelly, “social networks act as a major broadcaster brand in terms of fame too, no doubt, for services and financial products to bank one-way communication. The history and marketing strategy should be designed for and with customers, to vote, because the network is the best speaker. “
On the other hand, Somas index, which also discusses the position of a search engine for financial institutions, notes that “la Caixa” also led the bank’s ratings are easier to find on the Web, thanks to major investments in popular search engines such as Google. This was followed by BBVA and Bankinter, one of the pioneers of on-line banking, and Scamander.
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