A micro site is a section of a website with special features. Many times you choose to give the new micro website a sub domain for several reasons. In principle, the complexity of these pages tends to be greater or different than the original mother web site, but also the grant a sub domain is a representative element itself, ie give a semantic value that can be helpful for potential users and to promote the correct positioning web. That way if my website is ABC and I’m in the manufacture of medicinal products and decided to create a micro site for my product “Genesis”, it would be a good idea that the URL of my website was Genesis.ABC.com micro , for example. So if anyone searches for this product – “Genesis” – to join the domain will have much better chances of exit at the top of results pages.
What are the reasons that should lead us to create a micro site instead of a traditional page?. In principle is an element that stresses the importance of our products. If I decide to create a micro site for a particular product, you will understand that this is of particular importance, higher than the rest of the products. Furthermore, the micro web site offers me many advantages from the point of view of information organization. Not being included within the main site map, but virtually operates as a separate site, allows much more freedom in design and structure, it is not necessary to maintain the same look and feel of original website .
The development of a micro website gives much more freedom when developing content. We can also consider the Facebook pages and micro sites themselves. In the latter case we shall stick to the technical possibilities the site offers. In contrast, if our micro site is a subdomain of our main site, there is no limit to what we can include it.
It is also true that there is a limit to the number of micro sites that we host on a page. One or two are usually the most recommended. A larger number can generate user confusion and cause the opposite effect to that intended, ie fail to give importance to this new product we’re launching.
It is also necessary to consider the micro site must have an aggregate value in itself, as the content must validate their own existence. If I put in my mini-website as well as would a traditional page, because then it justifies its creation. The fact that it is a sub domain allows me to implement online marketing campaigns of the website spreads the mother. And this is an advantage that not all webmasters know how to use.
In short, the creation of a microsite is a technique rarely used but extremely effective when used in specific places (like Facebook) or within the same site, highlighting the importance of this product. Worth trying to get the most out of them.