Today, all companies want to be in social networks, no matter what. The best advice I can give everyone is to take a step back and look at how you work on them, thinking about business in general.
We must ask a series of questions like “Should we develop a strategy before participation?”, “Should we experience or develop a strategy as we move forward?” Will we ever ask users directly to the channels if want to buy, or should we be careful? “.
Here are some considerations to help answer these questions and establish the framework for a successful program around social media.
Social Media Strategy. We have an idea of what our objectives are and what we are looking for business results in order to plan the resources allocated to it. This is just like any type of marketing, and social media should not be excluded.
A survey was facing social media strategy from tactics, showed different approaches between, for example, Guy Kawasaki, Chris Brogan, but both agreed that one approach is needed for planning, execution, accountability and measuring success.
The formation of a social media strategy is a good opportunity for creativity but not necessarily focus on how to begin. There should be a social consensus on the strategy to be carried forward, will require experimentation in the context of overall objectives, approach, tactics, audience and no doubt an effort to try to measure success.
Tactics in Social Media Marketing. The best combination of tactics is necessary to achieve our goals, whether working with clients, understanding of preferences of our audience and their behavior.
Many companies take the path of least resistance and end in the big 5: Facebook, Twitter, Blog, YouTube and LinkedIn, but never think of the tactics that will continue once there. Better a group or our Facebook page? A simple question often remains unanswered.
The seller should do is to confront all social networks, conduct a thorough investigation into where your target audience and will ultimately answer the question of which network is best for us.
Processes in Social Media. Working through a strategy, tactics and processes of development, will lead to success in our venture in social networks. This point is very important for several reasons, starting with quality assurance for accountability. How can an organization achieve results in social media unless it has some kind of process? These enable us to not only perform the planned activities, but also know how to respond to spontaneous situations, such as negative feedback.
Social Commerce. What is the ROI of Social Media? The answer is simple: what is the ROI of your office? The phone gives us communications and covers a lot of important aspects for the proper functioning of our business, from customer service, consultation, recruitment of new employees, etc.
These are the media in a commercial sense, a technology that facilitates communications, connecting brands with customers. We all buy the brand that we like or like, and closeness that we have at this time helps us to build, maintain and improve relations.
In this case, how the media influence society? Divide it into three large fields to get a satisfactory answer:
Facebook: The button “like it” has great potential because it is like having a sales relationship with the brand, either to receive promotions or discounts (40%), get updates on future sales (30%) and show support companies (39%). Exact Target 2010.
Twitter: More than 40% of the time people are on Twitter, you learn about products and services only listening to what others have to say. This explains why, if we had a 20% of our time in this network, esters prepared to buy or not. Edison Research 2010.
Social Networks: For every hour spent on the internet, about 15 minutes are for social networking. Half the time search for products or services and try to have a sales relationship with brands. “Nielsen Report 2010.
Building a flexible strategy that takes into account the business objectives, along with the development of processes, we help to support social activities and keep them long term. We must begin to create communities and relationships, listen, respond and create value, then yes, monitor and analyze business opportunities in them.
I’ll create a hyperlink for this web page on my personal blog.