The usefulness of online free classified ads has been questioned by many, to the point of view such publicity as a kind of advertising second.
However, after using them in a couple of experiments with local service offerings, I can highly recommend for this type of business.
The secret passes, first, the choice of keywords, and second, by the combination of media.
Thus, it is always best title of “Laundry Peep, Asuncion, Paraguay” just “Peep Laundry” because classified portals (it seems) and seekers (with certainty), attach great importance to the presence of keywords in the ad title. Thus, only “Peep” without any keywords used by people to seek such services, advertising is almost suicide.
With regard to a combination of efficient means, I used two web ads free classifieds, including the body of the ad a link to the website of the business. This made the site was quickly included in Google. And have two recommendations (two links), is a small advantage over other new sites.
Moreover, the strategy of two steps (a classified “caller” and a site “Seller”) proved to be much more efficient than the marketing of a single step, the entire burden of persuading the customer has to do the classified.
When people look for local services must inevitably use data from local and / or city, if you put classified data into its title, will be a few steps ahead of your competitors.
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