When you have a small business, usually the cost of the ads is too expensive for your budget, or it might not give you the result you expected. The reality is that the field of marketing is constantly changing and that new ways to promote your business every time you can make it less costly and more efficient. Here are several tips you can implement in order to promote your product or service and more efficient to build a relationship with your customers:
Customer Service
It costs a company three times to get a new customer to offer other products / services to a customer you already know. Therefore it is essential to offer your customers the best deals and services. They will be your best marketing team and that will offer free referrals to friends / family so unique about the service you offer. When dealing with a client, no matter the circumstances (to a point clear) is that they feel integral to the success of your business. From this comes the saying “The customer is always right …” more even if you come back from the five main customers.
Keep a database.
One way to attract older clients is to bring a database of your customers. No need to know Microsoft Access to do so, a Microsoft Excel or Word Name, Address, Phone, Email, Last Visit and purchase history will be enough. This data base will help to remind them you are there to help. Example: Send him to all your customers by year-end card “Happy New Year” with a small calendar the following year. At least they have the information about your business and your products that had been forgotten / lost. The most important thing is to ask permission to send it, or offer a way to opt out of receiving these cards (opt out).
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