Create a new business is difficult, as you probably already know. But the launch of a new country can be a nightmare. The first important thing we look at is the language barrier. It’s really a barrier or no longer speaks the language? For most of us the language is a barrier.

The first important thing we look at is the language barrier. It’s really a barrier or no longer speaks the language?

For most of us the language is a barrier. That makes things much more difficult. We can be fairly confident that we will not sell to Juan de Malaga (Spain) in case you do not speak Spanish properly. So we need to focus on customers who do not speak our language that brings a new variable in the area.

Obviously, if we can only communicate with the people who speak our native language then we will have to pick an area where people who speak our language alive. We can go terribly wrong here, I’ve had friends start businesses in northern Spain, where only Spanish (or Catalan) is spoken and not completely. Based their decision by comparing what they wanted to do with what others were doing fine, but who were not taking into account the others were natives and they were not.

So it really should be careful to choose an area where there are no problems of language. Visit all areas, check for potential customers who speak your language and then we can start thinking about “the opening of the store ‘there.

Even then, it will not be easy, but it gives us a little time to learn the language. Soon we will be selling to the natives as well!

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