The audience of social networks in the U.S. has reached critical mass. According to data provided by remarketer, an estimated 57.5% of U.S. Internet users, which represent 127 million people, agreed to a social network at least once a month during 2010. Percentage according to predictions will increase to nearly two thirds of users by 2014.
Companies and advertisers have been chasing this hearing for several years, but now the question is how to capture the attention of consumers.
In this sense, Debra Aho Williamson, remarketer analyst falling on the fact that “those who still think that users of social networks are too busy with their friends to participate in communication activities that have a commercial purpose or form part of marketing strategy, you must change your point of view, “adding further that the interaction and communication between users and brands are a real trend, valuable and growing in this type of media.
According to a parallel survey carried out during the month of February, 33% of Facebook users had become fans of a trademark through the network. Related studies such as that conducted by Edison Research, noted in this regard that 16% of users of this network was connected to new users through interaction with brands, a percentage that rises sharply to 51% in the For users of Twitter.
Companies must now be familiar with these benefits and learn to take advantage of the media and social networks offer to conquer and connect with users and consumers through conversation and exchange of information with which to generate positive perceptions and feelings towards brands by users as a result of these interactions.
However, social networks are not considered as the application or the main information source when searching for products where there is an intention to buy or the mere fact of comparing prices, offers, or other characteristics. While, in general, people are inclined or be influenced by the advice and recommendations from friends or relatives in these cases the use of social networks is reduced to only 3% of users versus 57% who turning to search engines for this purpose.
In this sense, it seems that for now, social networks are far from replacing the search services when access to a source of information that leads or end in a purchase process.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.