As money began to decline to use an ATM other payment instrument (egg recompress in Chile, business cards, credit cards, etc.), some banks have expanded the role of ATM to generate new business.
Integrated Marketing Campaigns through ATM to remind customers that have been selected for consumer loans, mortgage loans, and deposits with special prices or offer other customized.
Bank’s “First Tennessee” using ATM networks to promote their products and services for about 35 seconds in between customers waiting for the machine to spend money or provide balance or account balance.
According to Mike Maze, senior vice president of corporate strategic planning and electronic banking manager, “Our ATM network processes more than 2 million transactions each month; It was 2 million chance to make the sale” Bank operates 502 machines in Tennessee and Georgia. “ATM Network provides an efficient way in terms of costs to reach customers who had reprimanded the bank for a loan or deposit to pay high interest rates is cheaper to send a letter to customers … Banks pay 25 cents every time you promote a product via the ATM, but only a stamp was 42 cents.”
Edward R. Woods, senior analyst at Cement, said that using an ATM in a way this makes sense: “ATM is a high cost of doing business, will leave money on the table if it does not explore, at least, new ways to generate value through the channel, either through cost reduction, customer retention, sales and marketing. “He also stated that the ATM should be part of any integrated marketing campaign bank” as the technology reaches the market and banks become more proficient in executing marketing and sales strategy, becoming not only more ATM use realistic as a marketing channel, but also to deliver content as part of multichannel campaigns How much cash will I if I put the offer to customers through all channels you use:. Internet banking, ATMs, branches and calls centers? “
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